drrizal@sarupatharcollege.ac.in
+91 7896750855
M.com, Net-Jrf, M.phil, Ph.D

Dr. Sanjay Rizal

Assistant Professor, Commerce

About

Dr. Rizal is a dedicated and experienced faculty member in the Department of Commerce (Marketing), specializing in marketing management principles and practices. With a background in both academia and Research, Dr. Rizal brings a wealth of practical knowledge to the classroom. His professional expertise spans project management, business strategies, and digital marketing, providing students with a comprehensive understanding of contemporary management concepts. A passionate educator, Dr. Rizal is committed to equipping his students with the skills necessary to succeed in the dynamic business world. He combines real-world examples with theoretical insights to create a rich learning experience. His teaching approach emphasizes critical thinking, problem-solving, and adaptability, encouraging students to become innovative leaders in their fields. In addition to his academic duties, Dr. Rizal is involved in research and mentoring, always looking for ways to contribute to the growth of his students and the broader community. His dynamic personality and enthusiasm for business make him an inspiring figure in the classroom.

Research Paper Published:

1.    Use of Mental Accounting in Purchase Decision Making with Reference to Demographic Characteristics of Consumer (2017)
2.    Corporate Social Responsibility as a Veil to Keep Society in Disguise: A Case Study on Alcohol Industries in India (2017) 
3.    Impact of Hotel Image on Consumer Choice & Decision (2018)
4.    Way of Life of the Tea Garden Employees- A Contextual Analysis on Itakhuli Tea Estate – (2018)
5.    Lifestyle of the Tea Garden Employees – A Case Study on Padumoni Tea Estate – (2019)
6.    Awareness and readiness for green products: Eyong from Generation Y’s Lens – (2020)
7.    Start-up Initiatives in Assam: Case Study on Five Successful Entrepreneurs of Assam – (2020)
8.    Assessing the Impact of Covid-19 on College Teachers – (2020)
9.    Assessing the Impact of Discernment and Consciousness on Entrepreneurial Zeal of Under-Graduate Students in Assam – (2020)
10.    Exploring the phases involved in the Process of Contingent Decision Making – (2020)
11.    Impulse Purchase Behaviour Towards FMCG Products – Eying from Generation Y Lenses – (2020)
12.    Gray Area of Unplanned Purchase – Experimenting Rationality with Unplanned Purchase – (2020)
13.    Contingent Purchase Behaviour of Generation Y towards Fast Food Products: An Investigation of Selected Antecedents – (2022)
14.    A Research Study on Impact of Covid-19 on WFH of Working Women during COVID-19 – (2022)
15.    Consumer’s Shift Towards E-Commerce and N-Commerce: An Empirical Investigation – (2022)
16.    Exploring the Role of Failure in Intrinsic and Extrinsic Motivation- A Dyadic Interface Between Employee and Leader - (2022)

17. Innovation in knowledge management on employee’s productivity in the voluntary sector(2023)

Book Published:

1.  Book: Demonetisation and Indian Economy; Chapter (Demonetization and its impact on Agricultural Produce:  A Case Study on Vegetable market of Dibrugarh and Tinsukia Town (2018)
2.    Book: Research Trends in Management: Recent Trends, Opportunities and Challenges; Chapter: Customer Relationship Management in Banks – A Comparative Study in Public Sector and Private Sector Banks (2019) 
3.   Book: Research Trends in Multidisciplinary Research; Chapter: Customer Perception Regarding Cause-Related Marketing with Special Reference to Select Product Categories (2019)
4. Book: একবিংশ শতিকাৰ প্ৰেক্ষাপটত অসমীয়া ভাষা, সাহিত্য আৰু সংস্কৃতি; Chapter: The Influence of Socio-Cultural Factors on Generation Z Impulse Purchasing Behaviour in Assam. (2022).

5. Book: Business Organisation and Management, Kalyani Publisher (2023).

6. Book: Tourism Management, Kalyani Publisher (2023).

7. Book: Health and Wellness, Kalyani Publisher (2023).

8. Book: Sales Management, Kalyani Publisher (2024).

Seminar/Conference Attended:

1.    National Seminar on Corporate Social Responsibility: Sustainability and Development; Paper: “Corporate Social Responsibility as a veil to keep Society in Disguise: A case study on alcohol industries in India” (2016)
2.    National Seminar on Demonetisation and Indian Economy; Paper: “Demonetisation and its impact on Agricultural Produce - A Case Study on Vegetable market of Dibrugarh and Tinsukia Town.” (2017)
3. "Thinking Social Seminar-Connecting Youth to Social Enterprise” conducted by IIM Calcutta (2017)
4.    International Seminar on Entrepreneurial Innovation & Regional Development – A Bridge between North Esat India and Association of South Esat Asian Nations (ASEAN); Paper: “Perception, Awareness and Ambition of Final Year Perception, Awareness, and Ambition of Final Year Undergraduate Students towards Entrepreneurship in Golaghat Town of Assam” (2019) 
5.    National Seminar on Management for Sustainable Growth; Paper: “Impulse Purchase Behaviour of Generation Y towards Green Products”. (2020)
6. A Virtual Conference on "Education in the 21 st Century: Adapting to a Changing World" organised by St. Anthony’s College, Shillong, Meghalaya India. (2020)
7. National Seminar on একবিংশ শতিকাৰ প্ৰেক্ষাপটত অসমীয়া ভাষা, সাহিত্য আৰু সংস্কৃতি; Paper: “The Influence of Socio-Cultural Factors on Generation Z Impulse Purchasing Behaviour in Assam.” (2022)

Workshop Attended:

1.    Workshop on “Intellectual Property Rights” Conducted by Dibrugarh University.